Social Media Coordinator

Purpose of the role 

Under the supervision of the Social Media Lead, the holder of this position is responsible for planning and ensuring the execution of La Vie en Rose's daily social media operations. They participate in the development of social media strategies and the implementation of any changes or projects aimed at maximizing engagement, reach, and conversion across all social media channels. 

Key Responsibilities 

• Participate in the development of strategic plans for all social media channels;
• Collaborate with the content strategy and creative teams to design posting schedules while ensuring La Vie en Rose’s brand image is upheld;
• Coordinate all daily social media activities;
• Create, plan, and maintain content calendars;
• Maintain editorial rigor (image selection, approval processes, rights validation, sharing authorizations, etc.);
• Manage production needs (photoshoots, asset creation, video needs, etc.);
• Oversee social community management: monitor comments, respond to customer inquiries, create and animate conversations;
• Continuously measure social media performance to identify issues and opportunities and propose solutions;
• Research and adopt best social media practices;
• Conduct effective competitor monitoring regularly;
• Stay up-to-date with social media trends;
• Ensure clear communication and cooperation with various departments and teams. 

Your Profile

• Ability to manage stress and the unexpected: You thrive under pressure and adapt quickly to unforeseen circumstances while meeting tight deadlines.
• Boundless creativity: Your mind is filled with innovative ideas, and you know how to transform them into concrete concepts while generating a wealth of ideas.
• Top-notch organization: Autonomous and well-organized, you navigate easily through constantly evolving environments.
• Attention to detail: Precision and thoroughness are in your DNA; every task is executed with care.
• Team spirit: You shine with your interpersonal skills and collaborative mindset, a true asset to the team.
• Retail and fashion expertise: Experience in these fields is an asset that you confidently leverage.
• Social media expertise: You have a solid understanding of social media best practices and know how to effectively use them. 

Requirements

• Bachelor's degree in marketing, communications, media, or equivalent;
• 2 years of experience in a social media role;
• Basic knowledge of Google Analytics or other analysis tools;
• Basic knowledge of Canva platform (an asset);
• Knowledge of digital media;
• Proficiency in Microsoft Office Suite: Word, Excel, and PowerPoint;
• Bilingual, both spoken and written in French and English (The person must create marketing campaigns for the Canadian market);
• Availability in the evenings and weekends to cover events and monitor social media. 

The information on this site is for information purposes only and is not intended to have legal consequences. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.

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