Digital Manager, Brand Marketing, No Frills

Why is this role important: 
The Digital Manager, Brand Marketing, No Frills role focuses on planning and executional excellence for digital marketing campaigns and channels. This role is a key collaborator across multiple partner groups (e.g., brands, internal/external Agency, and Media counterparts), to ensure seamless delivery of marketing plans and digital programs that support No Frills objectives.

What you'll do: 

• Campaign/Digital Channel Strategy: Translates brand-level strategic objectives into campaign/program-level plans within No Frills digital channels; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways and uses these insights to inform the campaign strategy and brief; works with Marketing leaders and team to clearly define important metrics and objectives for each campaign 
• Campaign Planning: Manages the planning process for digital marketing campaigns and channels; responsible for developing marketing briefs, including managing review cycles with senior decision-makers, and working with partners to gather inputs to inform briefs; ensures the marketing briefs align to strategic and annual plan objectives 
• Campaign Execution: Leads No Frills digital content and execution with agency and internal counterparts (e.g., Loblaw Agency, Loblaw Media, Loblaw Digital, PC Optimum, PC Express and more) for email, text, web, in-store digital screens and social media
• Optimization, Innovation & Best Practices: Maps the customer journeys/ destinations in the above channels, develops clear measurement plans against them and coordinates the post-mortem process, including working with partners to compile campaign performance reports with important metrics, facilitating post-mortem discussions, documenting findings, and briefing Director on the takeaways to drive continuous improvement  

What you bring: 

• 4-6 years of experience in digital campaign planning, execution, and reporting
• Brand marketing with a focus in digital and/or digital marketing agency background preferred with experience in retail as a bonus
• Strategy experience developing and implementing new personalized, targeted communications (preferably in owned channels: email and text)
• Experience in mapping customer journeys to support business goals across all digital channels: paid and owned channels, with mass and personalized targeting
• Experience managing email, text and website content calendars, asset creation, reviews, and execution (with supporting agencies)
• Ability to form recommendations based on analyzing data from various sources and touchpoints
• A passion for digital marketing and pushing for the best customer experiences and content
• Ability to navigate complex portfolios with multiple stakeholders with a true team mentality
• Strong budget management and project management skills 

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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