Digital Media Planner/Buyer

We are on the search for a full-time Digital Media Planner/Buyer to join our growing team. We’re looking for someone with expertise in digital media planning and buying who is passionate and curious about media and advertising, staying current on advertising trends, and emerging media. You also understand B2B and B2C segments fluently and understand how each of these audiences consumes creative advertising.

In your role, you’ll report to our Media Director, while collaborating with Client Experience and Creative teams. You will play a critical role in a Media Department that plans and buys media space for national and local businesses in a variety of industries including retail, sports, transit, health care, and government. You are strategic and understand the importance of media in successful campaigns. You lead by example and hold yourself accountable. You are skilled when it comes to understanding our clients and their businesses and the challenges and opportunities they face.

You’re expected to understand Acart’s complete service offering and confidently speak to the agency’s capabilities when called upon to do so. In addition, you’ll be required to:

• Work with the Senior Programmatic Buyer in developing innovative and strategic digital media plans for our clients
• Prepare and present programmatic media plans that will deliver on our clients’ objectives
• Setup and launch digital campaigns within social ad platforms including Facebook, Google, X, Snapchat, Tik Tok, and LinkedIn
• Work with programmatic platforms such as Google DV360, Amazon DSP and TradeDesk
• Negotiate the purchase of media space with media vendors and manage all related contracts and insertion orders
• Work with the Acart digital and client teams to coordinate the performance measurement framework
• Monitor ad spends and optimize ad performance of digital campaigns by detecting and identifying top performing tactics
• Prepare and present campaign reports, performance insights, and recommendations
• Work with other agency teams in the development of ad material specs and ad distribution
• Work alongside the Media Director and Client Experience team to develop new business for the agency

You bring

• A minimum of 3+ years digital media planning and buying experience with strong knowledge of display advertising and social media advertising (Ecommerce experience is an asset) and new formats including Connected TV and streaming audio
• Expertise about the North American digital media landscape, usage trends, and available advertising vehicles and formats
• Experience working with digital marketing platforms such as Google Ads, Facebook Business Manager, Google Analytics
• An ability to be analytical, organized, detail oriented, and to multi-task
• Skills as a team player but also the ability to work independently
• Proficiency in Excel, PowerPoint, Word, and Outlook
• Strong written and oral presentation skills in English (French is an asset)